Antennaria dioica 'Rubra' lawn

€69,00

Floor area: 3 m²
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Rapid adoption

In bloom from April to October

Does not attract bees

Walkable and moderately passable by vehicles

The Antennaria dioica ‘Rubra’ is a perennial evergreen groundcover, characterized by grey-silver leaves and small pinkish-red flowers that bloom in spring and summer. Its low, compact growth habit forms an elegant, hardy, and low-maintenance carpet.

Our lawns use over 80% less water and maintenance than a traditional lawn. Try it to believe it!

Prefers well-drained soils, even poor and sandy ones. It has excellent cold hardiness and tolerates mountain and hillside climates well.

It also adapts well to drought conditions, thanks to its tomentose foliage which reduces transpiration.

It is less suitable for areas subject to heavy foot traffic, but perfect in decorative and natural areas of the garden.

Antennaria dioica ‘Rubra’ pairs well with other rock garden groundcovers such as Thymus serpyllum, creating a variegated lawn, rich in shades and very hardy.

The best time for planting is autumn, to take advantage of the seasonal rains, but planting in spring is also effective with some extra watering during the first summer.

Following the recommended density of 10 plants per square metre, the Antennaria mat will close in about 8–12 months.

During establishment, it is best to water deeply and infrequently, checking that the soil is dry to a depth of 8–10 cm. After the first year, watering can be reduced almost to zero.

Maintenance is minimal: it does not need mowing, except to remove any spent flowers or maintain the desired shape.

Antennaria dioica ‘Rubra’ is available in 60-cell trays, designed to cover 6 m² of area, or in half trays of 30 plants for 3 m².

You can freely combine full and half trays to cover the required area. For areas larger than 100 m², we provide personalized quotes based on your needs.

Shipping

  • Italy: delivery within 48/72 hours of shipping.
  • International: delivery within a maximum of 5 days.
  • We ship from Monday to Wednesday: so that the plants only travel on weekdays and do not sit in the courier's warehouses over the weekend. Orders received from Thursday to Sunday will be shipped the following Monday.
  • Packaging designed for live plants, to ensure they arrive in good condition.

When you receive the delivery or hold-for-collection notice, please collect the package as soon as possible: plants suffer if they remain closed in the box for too long.

Returns and damaged plants

  • Right of withdrawal within 14 days of receipt, as provided for by the Consumer Code. The product must be returned intact and in its original packaging; return shipping costs are borne by the customer.
  • Plant arrived damaged? Please let us know within 7 days of receipt, with a few photos of the plant and the packaging: we will assess a replacement or refund together.

All the details are in the Terms of Sale and the withdrawal form. If you have any questions, write to us.

Antennaria dioica 'Rubra' lawn

Antennaria dioica 'Rubra' lawn

€69,00

€69,00

WHAT IS AN ALTERNATIVE LAWN

Save Time and Water

Treat yourself to a wildflower lawn that requires very little water and maintenance!

A traditional lawn is a fragile monoculture: it drinks thousands of liters of water every summer, needs mowing every week, and turns yellow as soon as you neglect it. An alternative lawn turns this logic on its head: instead of grasses, we use Mediterranean groundcovers selected in our nursery—low-growing, dense, and hardy plants born for hot, dry climates.

The result is a green, walkable carpet that blooms for months, withstands drought, salt spray, and frost, and reduces watering and maintenance by 80%. It is not an aesthetic compromise: it is a more beautiful, more vibrant lawn that is kinder to the environment.

THE IMPORTANCE OF A STRONG ROOT SYSTEM

Its strength? Its roots

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The 4 steps for planting

  • FIRST STEP

Prepare the soil

Prepare the soil by removing weeds and loosening the top 25–30 cm

  • STEP 2

Divide the seedlings

Remove the tray and separate the seedlings with a knife or scissors

  • STEP 3

Settle them in

Space 10 seedlings per m². Plant them well, making sure to cover the entire growing medium.

  • STEP 4

Irrigation

Water thoroughly until the soil is saturated. 

The land
Divide the seedlings
Make them your home
Irrigation

Alternative Lawn vs. Traditional Lawn

Why our alternative lawns are so special

Alternative Lawns
Traditional lawn
Irrigation
1-2 times a year
3-5 times a week
Haircuts
2-6 times a year
About 1 every two weeks.
Flowering
3-4 months
None
Walkability
High
High

Fun facts and much more about our alternative lawns

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Customer Reviews

Overall rating: 4.7 / 5 from 3 reviews.

Customer photo review of Prato di Antennaria dioica 'Rubra'

Verbena spettacolare. Tutto perfetto , piantine che dopo poco attecchiscono e tappezzano le aree ancora Vuote colpo d'occhio bellissimo . . . ringraziano anche gli insetti impollinatori

Stefano A. 5/5

Prato di Antennaria dioica 'Rubra'

Un giardino incantato. Un luogo magico, rilassante dove appare evidente la filosofia di vita del proprietario

Celestina R. 5/5 Verified

Prato di Antennaria dioica 'Rubra'

Esperienza che ripeterò. Il prato e’ arrivato con un giorno di ritardo, per colpa del corriere . Le piante Sembravano un po’ sofferenti , piantate subito , il giorno dopo già belle e adesso sembrerebbero aver già attecchito. Spiegazioni di travaso perfette . Servizio clienti perfetto , ho scritto quando non ho visto la consegna da parte del corriere. ‘I hanno risposto subito . Consigliato . Comprerò nuove piante , prodott introvabili nei vari garden

Valeria 4/5 Verified

Prato di Antennaria dioica 'Rubra'

Quality and safety

We guarantee the highest quality: if anything arrives damaged, we will replace it at our expense.

Secure packaging

Crush-resistant and tip-proof packaging, designed to ensure the plants arrive intact.

After-sales support

We’re here for you even after: message us on WhatsApp or request a call.

Payment in 3 installments

Pay in 3 installments with Klarna, interest-free and with no additional costs.